Posting online and commercial use — North Carolina
Not legal advice. General information only; laws change and outcomes depend on facts.
Quick answer: Even if filming is lawful, posting can raise separate issues (privacy torts, harassment, platform rules). Using someone’s likeness to sell a product can raise “commercial use” / publicity-right issues.
| Filming vs posting | Different questions; posting can create new exposure |
|---|---|
| Commercial use | Ads/marketing usually need a release |
| Minors | Extra caution; get explicit guardian consent |
| Best practice | Get consent/releases for identifiable people |
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Personal posting vs commercial use
Sharing a clip socially isn’t the same as using it in an advertisement, product page, or paid promotion.
For marketing, assume you need a release if a person is identifiable and is central to the content.
Risk reduction checklist
Blur faces / remove audio if you didn’t get consent.
Avoid posting content from private property where you were asked to stop.
Don’t post private facts or humiliating content about non-public figures.